80% of product features are rarely or never used¹.
Distil helps companies build what customers actually want.
Turn research, sales, support, and marketing conversations into prioritized, evidence-backed insights the whole company can use to build the right things.
Automated, searchable, synthesized reports the whole company can view
Easy interviews with live scripts
Easy interview management and status
Customer-obsessed companies²:
Grow revenue 41% faster.
Grow profit 49% faster.
Keep 51% more of their customers.
But only 3% of companies are customer-obsessed.
You're here, so you must be one of them. Nice.
You already have hundreds (or thousands!)
of customer calls a year:
Product and Research run customer interviews.
Marketing tests what messaging lands.
Sales runs discovery and win/loss calls.
Success listens to why people stay.
Support hears what bugs make them leave.
But insights don’t make it out of team silos.
And roadmaps get built on guesswork.
80% of product features are rarely or never used¹.
Distil treats every call like a high-value qualitative interview. We call it continuous customer discovery. Here’s how it works:
Step 1
Step 2
Step 3
Step 4
Step 5
Distil gives you one source of truth for every team's customer insights:
Research runs 2.5x more studies.
Product gets a customer-driven roadmap.
Marketing builds positioning from the customer’s voice.
Sales, Success, and Support fix key objections and pain points.
You probably have some questions
What is Distil?
Distil is a customer research and continuous discovery platform that turns interviews, sales calls, support conversations, and other customer calls into evidence-backed insights. It combines thematic analysis, traceable evidence, and stakeholder-ready reporting to help companies make better product and business decisions.
Why do I need continuous customer discovery?
Quantitative analytics tells you none of your customers ordered your pizza. It doesn’t tell you it’s because they wanted a burger. Analytics only sizes the options you've already put on the table; talking to the customer reveals the ones you didn't.
We already record our calls, why should we use Distil?
Distil removes the 4-8 hours of per-call synthesis and builds a prioritized report of insights, quotes, strategic implications, risks and gaps, product recommendations and makes it available to the whole company. Every insight is tied to its source.
How is Distil’s Synthesis different from an AI summary?
Distil’s custom process is built on the gold standard for reproducible, thematic-analysis methods and saves all your data into a searchable repository. If you need to see the underlying context of an insight, anyone with access can jump back to the moment the customer talked about it on the call.
What if I don’t know anything about my customer yet?
Don’t worry! Distil has two types of call to choose from depending on where you are in your customer discovery. Early on, when you don’t have a hypothesis to test, use ‘Unstructured’ calls (they skip the Persona and Script). When you want to validate a specific hypothesis, use ‘Structured’ calls.
Can the whole company see the insights?
Yes. Distil is designed to encourage teamwork. No per-seat fees, so anyone you add can view a project, build personas, run calls, and view the reports. Shared knowledge. No silos.
What if I use Zoom or Teams?
Distil saves you the most time when you use it to run your video calls. But, if you’re feeling old school, you can import transcripts for analysis.
Distil is built by a team that turns insights into revenue-driving products
We’ve been building first-to-market products for companies you know since 1993.
We’ve helped startups scale from early stage to acquisition or billion-dollar valuations.
We built Distil because we needed insights stakeholders couldn't ignore.
It's the tool we wished we'd had sooner.
¹Pendo 2019 Feature Adoption Report (that’s $29.5 Billion wasted on bad roadmaps every year).
²Forrester 2024 US Customer Experience Index.